Put on Confidence.

Put on Confidence has two meanings for us. First, It means helping children wear their confidence and to be assured of themselves and their abilities. It also referring to the process of building up and increasing your own internal confidence. Below are the main ways we want to contribute to a world where every child feels unstoppable, today and every day.

Wearable self-affirmation messages

In creating our brand, we recognized the potential for children's clothing to serve as a way to promote positive self-affirmation. Unlike most other clothing that has messages facing outward, our garments feature uplifting affirmations placed so that our children wearing them can read and be reminded of these powerful words throughout their day.

These affirmations are carefully selected to tackle common causes of low confidence and we offer a dynamic range of messages and personalization options, ensuring that every child can wear confidence as comfortably as they do their favourite outfit.


The list of self-affirmation messages we’ve selected for our clothing is below:

Embracing who they are

These messages help children build self-worth by recognizing and appreciating their unique qualities. Instead of comparing themselves to others, we want them to develop confidence in who they are, value their strengths, and avoid feelings of inferiority.

Fostering self-belief and resilience

We support our children with these affirmations to help them recognize their self-worth and develop confidence in their ability to handle new and challenging situations. By building trust in their own skills, we empower them to overcome self-doubt and fear of failure, fostering a strong sense of self-assurance.

Embracing growth, letting go of pressure

As our children grow, performance pressure and the fear of not measuring up can affect their self-esteem. With these messages, we want them to remember that being themselves is enough and to value their personal growth and learning, rather than focusing solely on outcomes.

Shaping their own worth

It's important to help our children develop a strong sense of self-worth that comes from within, rather than relying on the approval of others. These messages support them in building confidence in themselves and recognizing their power to shape how they perceive themselves and their day.

Embracing who they are
Fostering self-belief and resilience
Embracing growth, letting go of pressure
Shaping their own worth

Gender neutral and size inclusive clothing

Our styling and fits are designed for the kids of diverse sizes body types; we create our own patterns using current and relevant size charts and also test fit them on children of different body shapes, avoiding common issues often found in children’s clothing. They are also gender-neutral, allowing children the freedom to choose without constraints. This ensures a flattering fit for all, promoting comfort, style, and confidence in every garment. Our commitment to inclusivity is not just about the clothes we make but about championing a world where every child feels seen, valued, and confident.

Affirmation card hang tags

We've reimagined hang tags as more than just something to be thrown away; they now also serve a second purpose as daily affirmation cards. All of our hang tags have one of our illustrated affirmations on the back that is designed to spark conversations and inspire positive thinking. These cards can be collected and used as part of a daily routine between parents and children to discuss the importance of embracing their strengths and uniqueness and cultivate a mindset of resilience and positivity, counteracting the negative messages and comparisons that often stem from social media and societal pressures.

Building a community of parents

As parents, we see the common desire among us to focus more on children's confidence and mental well-being and we are building Unstoppable Today to be a platform for connection, education, and support for our community. Through our regular newsletter, we share insights, resources, and stories that resonate with our community's values, offering parents the tools and knowledge to foster a nurturing environment. This initiative is about more than just clothing; it's about building a network of parents committed to raising confident, resilient children, ready to face the world's challenges with strength and grace. You can join our newsletter by signing up at the bottom of this page.

Helpful Organizations and Resources

There are many organizations and resources that work tirelessly to uplift children's self-confidence and mental health. Though it’s not possible to list them all, we're excited to share a few that have impacted us and that we’ve found helpful ourselves.

Our Cause Partner

Child Mind Institute

1% of all sales will be donated to the Child Mind Institute, a leading nonprofit dedicated to transforming the lives of children and families struggling with mental health.

Their Family Resource Centre provides helpful information with a wide range of topic specific articles and parents guides related to children's confidence and mental health.

The Mooderators
Introducing

The Mooderators

This a set of videos and activities created as a collaboration between GoNoodle (a kids' entertainment company) and The Kids Mental Health Foundation (a non-profit focused on promoting children's mental health). We really enjoy referencing their guide on children's self-esteem which has a lot of detailed suggestions on how, as parents, we can speak with our children about self esteem and work with them to build up their confidence.
A Mighty Girl
Introducing

A Mighty Girl

A Mighty Girl is a resource site focused on highlighting toys, books and media with the aim of raising smart, confident, and courageous girls. They have a great list of books on focused on helping all kids overcome worry, anxiety and fear. There are books for a wide range of kids including as parents focused guides. Sometimes our kids respond better to topics discussed through books and stories and we have a number of these in our own libraries at home.
YoungMinds
Introducing

YoungMinds

YoungMinds is UK’s leading charity fighting for a world where no young person feels alone with their mental health. They have a great parents A-Z mental health guide and within it is a comprehensive section on children's self-esteem which has a lot of detailed suggestions on how we can speak with our children about self esteem and work with them to build up their confidence.

Feedback from the community

Being part of the Unstoppable Today community is about mutual growth and open dialogue. We're committed to evolving and enhancing our mission through direct feedback and innovative ideas from parents like you. Whether it's suggestions for new self-affirmation messages, fresh communication methods, or insights into how we can better serve our collective goal, your input is invaluable. Your thoughts and ideas are welcome; reach out to us at hello@unstoppabletoday.com.

Let's shape a more empowering future for our children, together.