Our Story

We founded Unstoppable Today as fathers who had common experiences raising children in our own families and a shared goal to help them become confident and self-reliant individuals, particularly in an age where information access, social media and reach presented such unique challenges.

We wanted to build something that helped parents tackle the same types of problems we were facing — and believe that there's an opportunity with children's clothing to emphasize and nurture children's confidence and positive mental health. We focus on making our clothing for elementary and middle school aged children because these are considered to be the most critical ages in the development of self esteem and confidence.

Our Mission

At Unstoppable Today, we want the next generation to embrace their unique selves and face the world with confidence. Our clothing is created to help them look and feel their best; stylish, high-quality clothing that not only looks great but also carries self-affirming messages for children to see and be inspired by as they navigate their day.

Our commitment extends beyond fashion; we are dedicated to raising awareness and providing support for children’s mental health, fostering a community of conscientious parents, and ensuring our practices are as responsible and sustainable as our messages are uplifting. Together, we are building a world where every child feels unstoppable, today and every day.

Behind the Brand

Fostering Self-Confidence with Every Wear

Fostering Self-Confidence with Every Wear

Our clothes speak with self-affirming messages that are placed and oriented for the wearer to read, each piece is designed to bolster the confidence of the child wearing it. Embracing inclusivity in every stitch, our gender-neutral and size-inclusive range ensures every child feels their best, while embracing their individuality with comfort and style.
Consciously Created

Consciously Created

We are committed to operating with quality and responsibility at the forefront. Our selection of responsible fabrics and use recyclable and reusable packaging is a testament to our commitment to environmental responsibility. Our items are made with care in Canada in small batches to reduce over production and support production with proper working conditions and wages. WIth all of these choices, choosing Unstoppable Today is not only a choice for quality but a step towards a better future.
Building Community

Building Community

Unstoppable Today is more than a brand; it's a collective of parents, educators, and caregivers rallying for the mental health and inclusivity of the next generation. We share a mission to enrich the lives of our children and support the community with resources, education and support for leading organizations to foster an environment where every young individual has the opportunity to feel truly unstoppable.