Wear That Builds Confidence
Our clothing features self affirmation messages that are designed for the wearer's eyes first, not like most other clothes where the messages are for others looking at the wearer to read. These messages are strategically placed to be read and embraced by the child throughout the day to promote positive internal dialogue and foster a sense of confidence from the inside out.
Fit For Every Child
Our gender-neutral and size-inclusive approach ensures every child finds their own fit and style, supporting them to feel comfortable and confident in their skin. We design our garments to stylishly fit all body types, eliminating the need to size up or down and compromise on sleeve and body length.
Eco-Friendly Softness
Crafted from a sustainable blend of Rayon from Bamboo, Cotton, and Spandex that is certified by OEKO-TEX® STANDARD 100, this piece of clothing is not only eco-friendly but also offers unparalleled comfort. Our bamboo fabric is hypoallergenic, breathable, and naturally moisture-wicking, making it perfect for sensitive skin and active kids alike.
Consciously Crafted
Our commitment to the Earth extends beyond choosing eco-friendly materials. Made in Canada under inside our own sewing facilities, we are able to product our clothing ensuring ethical practices and fair wages. Each piece is carefully made in small batches to minimize over production, and is marked to indicate its unique batch which embodies our dedication to sustainability and quality.
Packaged with Purpose
Our dedication to responsible practices influences every aspect of our brand, from our eco-conscious clothing to our packaging. We ship our garments in 100% recyclable boxes, use reusable shoppers made from 100% recycled materials for protection, and designed our hang tags to serve a second purpose as illustrated affirmation cards for daily inspiration, furthering our mission to support self-confidence and positive mental health.
Confidence For All
We are proud to support Child Mind Institute and 1% of every sale will be donated to help them provide gold-standard evidence-based care, deliver educational resources to millions of families each year, train educators in underserved communities, and develop tomorrow’s breakthrough treatments. This ensures that your purchase helps build a brighter, more confident future for all children, including your own.